Who we are
With increasing access to creative tools and AI tech, the idea of “GOOD TASTE” is more relevant than ever.
Machines can churn out endless design options, but it’s the human connection and discerning eye that helps wrangle these tools into something authentic and effective.
Tatum Elizabeth started GOOD TASTE to bring together the power of creative tech with her network of talented creative experts.
As a lifelong creative, Tatum’s experience in the art world sparked a passion for design. She found herself leading a small marketing team, and learning on the fly before returning to school for a BFA in Fine Arts with a focus in graphic design.
She works with clients to define their goals and tailor each approach to their unique needs. Depending on the project, Tatum brings in experts from her creative network, including photographers, illustrators, web designers and more to bring each brand and project to life.
“GOOD TASTE is an appreciation for quality, aesthetics, and refinement.
It involves a sense of discernment and the ability to recognize what is sophisticated, harmonious, or relevant.
It is subjective, shaped by personal experiences, cultural background, and societal norms.
Ultimately, it reflects an individual's values and preferences; balancing personal expression with an awareness of broader trends and standards.”
- Definition of ‘Good Taste’ written by AI. Edited by Tatum Elizabeth